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Cartier Chanel Dior Buzz global luxury goods prices surge by Helenqin
June 9, the CCPIT and the World Luxury Association jointly announced the formal establishment of the Chinese luxury goods Trade Commission. World Luxury Association also released the latest 2011 report, said the luxury market in mainland China last year’s total spending had reached 10.7 billion U.S. dollars, accounting for the global share of 1 / 4. China is expected to surpass Japan in 2012 to become the world’s largest consumer of luxury goods.
Chanel rose to flood into the
Prices start another wave of luxury!
Originally intended to purchase a Chanel classic yesterday 2.55 oversized bag as a birthday gift Hangzhou girl CICI, until into the counter only to find, this year has been a price rise, price of 31,500 yuan before the bag, and now soared to 41,000 yuan. Price momentum in the face of such turbulent, CICI only reluctantly give up.
Chanel boutiques this, at present, basically all the classic models store the price adjustment, or 20% -30%. This adjustment affected the global market, including the United States, Canada, China and Hong Kong.
Not just Chanel, Cartier, Dior, Burberry, Celine, TOD’S … … almost all the big line all being added to the flood. February this year has been mentioned a price of Bvlgari, the recent price increases announced in the second half may also, in the range of 10% -15%. LV also in March of this year’s full line of products will be price increases, the nationwide average growth of around 5%, slightly higher than the average increase of some products rise.
World Luxury Association recently announced price increases in order to retain high-value brand image.
In fact, strong demand in Mainland China to the big price increases are frequently confidence. According to the official report provided by the Luxury Institute, China has become the world’s second largest consumer of luxury goods, the Chinese consumption of foreign luxury goods has become the first in the world. March 2010 to March 2011, the World Luxury Association survey in France, Italy, the UK’s main commercial area luxury consumption data, found that the effective acquisition of data for more than 65% Asians, of which 75% of the Chinese people. Separate data showed that Asians in the European market last year to buy luxury goods accumulated 69 billion U.S. dollars, the Chinese total spending nearly 500 billion dollars.
Why Chanel rose?
The price of luxury goods, Chanel the most notable gains.
According to official data presented in Hangzhou in 2010, selling LV, Chanel second, but the current from the secondary market and the luxury care stores the data obtained show that Chanel was the most excellent, and even the boss has gone beyond the LV in Hangzhou the most popular brands on the market.
It was concluded, every two or three years, qualifying will be a luxury in the private sector to a large diversion of heaven and earth. The most beautiful couple of years ago when the number of brand LV, GUCCI, PRADA, and now, Chanel, CELINE, BV upward trend evident. Wall street care and a small shop owner luxury master Shu Guozhong emotion, and now to care exclusively are Chanel handbags, black trumpet 2.55, back in the petite shoulders of Hangzhou, especially good-looking woman.
Fengqi way to open a second-hand in the luxury consignment shop that is now used Zhang Yu package the best market performance when the number of Chanel, because of its price “strong”, called the luxury sector of hard currency. Condition relatively new package is very sought-after 2.55, basically less than a week can be traded. He also received such a package prefer, this also means is not easy to lose money, not because nobody wants the drop in his hands.
“Once the popularity of price increases to be considered a luxury, it is not only a brand strategy, but also avoid getting involved in ‘which plunges more people to buy’ the whirlpool.” Luxury consumer who is familiar with the mentality of the professional sources, Regal Differences of their novelty, most do not want your love package to become “street package.”
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